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Agreed that it would be nice if this kind of tracking could be automatic, but I don't think we're not at a point technology wise where that's economically feasi
by matt1 14y ago
Agreed that it would be nice if this kind of tracking could be automatic, but I don't think we're not at a point technology wise where that's economically feasible right now. Some sort of hybrid approach is probably the best bet right now and maybe that's something I can work towards if there's interest (like providing an API that third party developers could tie specific apps into).
Also agree that there is going to be downward usage, though I suspect that if you look at most apps usage will decrease over time. As developers, it is our challenge to discover and address the causes of the churn as best as we can, but understand that it's natural and unavoidable. Over the long run, everyone cancels.
- dmix 14y ago> As developers, it is our challenge to discover and address the causes of the churn as best as we can, but understand that it's natural and unavoidable. I disagree. I believe if whats state above is the nature of your market/customers then you are in the wrong market. SaaS products require a healthy customer retention rate to be successful. The analogy in our case is often the gym. At a gym: a) 70% try it out for a month or two then cancel, b) 25% keep paying but rarely show up, c) 5% of customers pay and visit frequently (regulars) A business in that situation has to either make a ton of money form each customer OR have enough new (paying) customers signing up frequently to fill both B and A - to survive. Attempting to minimize the effects of a market with an inherently high churn rate is costly and usually not worth the effort.