I guess it depends on the network? From what I've seen, most people are there for the 0.3% getting 99% of the engagement. Whether that 0.3% is the big accounts

I guess it depends on the network? From what I've seen, most people are there for the 0.3% getting 99% of the engagement. Whether that 0.3% is the big accounts on Twitter, or whatever is on the main page on Hacker News. Try making a comment on a HN article a couple of hours after it falls off the front page - you're extremely likely to get anyone to notice you. A few days? You may as well be yelling into a void. There are a handful of exceptions - some small Reddit subs, some old forums. But for the most part, people on social media aren't really interested in something that's not already popular.