I think advertiser's content preferences are oversold. They care about the size of the audience and their willingness to buy, and maybe how much trouble they'll

I think advertiser's content preferences are oversold. They care about the size of the audience and their willingness to buy, and maybe how much trouble they'll get in if they're caught funding the KKK. Almost nothing else. Local alt weeklies have two problems: they're local (small audience), and alternative (not buying your mass market crap).