"But, if they want to be relevant in ten years, the changes need to be happening now." Who's to say HBO doesn't have a plan they are slowing putting into play

"But, if they want to be relevant in ten years, the changes need to be happening now." Who's to say HBO doesn't have a plan they are slowing putting into play now? Obviously it's probably not a good ideal to publicly signal to your cable company partners that you have any sort of plan that doesn't involve relying on them in the future. You know Apple saw the future of tablets because they were working on them for 5-8 years but until the day the iPad launched all you ever heard from Apple/Jobs was he couldn't figure out why anyone would ever want one and they were only good when you're on the toilet. This may be wildly misguided but I have some faith that the people running HBO aren't idiots. HBO Go itself was way ahead of other channels in bringing their content on demand to customers with digital lifestyles. Yes there's a few major bridges they haven't crossed but that seems to currently be working in their favor. I think they're aware of where those bridges are and as producer of great content they are well positioned to cross them when the time comes. I also have some confidence that people like Eddie Cue are making the case for the end run around the cable companies to HBO and other content producers behind closed doors. And if/when the big Apple TV This Time It's Really a TV launches maybe HBO will be a featured launch partner. Maybe that will be a good litmus test for whether HBO is going to thrive after the often heralded streaming revolution.