I used to be on the side of wanting HBO to give an a-la carte. Heck, i don't want regular cable TV, i want to watch only HBO shows. But i remember talking to

I used to be on the side of wanting HBO to give an a-la carte. Heck, i don't want regular cable TV, i want to watch only HBO shows. But i remember talking to a person more experienced in the area explain the system. HBO gets quite a cut from cable companies to have their channels on their lineup. cable providers subsidize HBO so more people can get their cable. If HBO cut all that money an a la carte option would probably cost more, maybe $25. At that point would people who have been asking for this option pay for it? One option is to have some online distributor like netflix or hulu cut that cost but i guess HBO hasn't found that option appealing. All i'm trying to say is I think HBO is making the most amount of money right now without angering their cable partners. And from the looks of this article they are growing quite a bit. I think once the cable cutting market becomes bigger and more appealing, i don't see why HBO can't switch lanes. Their product will still sell because their content is good (which is why HBO is doing so well in the first place).