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EBX does great work. But more broadly, local alt weeklies are much more willing to fund this sort of thing than the big papers, and that's been true for at leas
by krakensden 14y ago
EBX does great work. But more broadly, local alt weeklies are much more willing to fund this sort of thing than the big papers, and that's been true for at least fifteen years.
- brandnewlow 14y agoNo one wants to buy advertising next to an article like that, so it's a tougher sell. Meanwhile, local alt. weeklies are often run by people who think it's cool to publish articles like that.
- krakensden 14y agoI think advertiser's content preferences are oversold. They care about the size of the audience and their willingness to buy, and maybe how much trouble they'll get in if they're caught funding the KKK. Almost nothing else. Local alt weeklies have two problems: they're local (small audience), and alternative (not buying your mass market crap).
- rdl 14y agoYeah, I was thinking GQ, Vanity Fair, or Rolling Stone -- still counterculture (sort of, at least for RS), but wider circulation.