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You've outlined a really good marketing lesson - you need to know where your ideal audience actually puts their eyes. I've found, like you did, that Reddit is w

You've outlined a really good marketing lesson - you need to know where your ideal audience actually puts their eyes. I've found, like you did, that Reddit is wonderful for getting traffic but terrible for actual conversions. So don't waste time or money marketing your product there. At least, not generically - if you have a specific subreddit that is your audience, that might be viable as long as you are not spamming. Where do your ideal customers really spend time and pay attention? Maybe put an ad on Duolingo? Maybe hang on out forums of people looking to move to a new country? Maybe ask your current positive users where they think people of like minds would appreciate hearing about it?

Alex-Programs 2y ago
My marketing strategy for Reddit focuses on specific language learning subreddits. It's fascinating how easy it is to get demo signups from that demographic, but how difficulty it is to get people to actually pay for it. I wonder if it might be because I've not made it very intuitive for non-technical people - I sometimes have people filling in the deletion survey with "Please add [feature]", where the feature already exists and can be turned on with two clicks. > Where do your ideal customers really spend time and pay attention? Hacker News! Except I can't advertise here, and I can't think of anywhere with a similar demographic where I could. I've also put ads up for expat subreddits (r/iwantout and place-specific ones), as well as r/hackernews, and they all follow the same pattern of easy free trials and no conversions. You make a good point, though; I wonder if I could advertise on old-school forums. Thanks. I'll ask some of the people in the Nuenki discord whether they have any ideas. Thank you!