4 ms·
Physicians contended for a long time that they were too educated, thoughtful, and professional to be swayed by advertising and other promotional efforts that we
by kingkawn 14y ago
Physicians contended for a long time that they were too educated, thoughtful, and professional to be swayed by advertising and other promotional efforts that were not directly related to efficacy and cost of drugs:
http://jama.jamanetwork.com/article.aspx?articleid=192314 http://jama.jamanetwork.com/article.aspx?articleid=192314
Nobody is immune to advertising, PR, or emotional appeals. Some of us are more/less impacted by specific types of advertising, but we are all susceptible. Including the people in this community.
- incision 14y agoInteresting. It seems physicians have a long history pompous bullshit. http://en.wikipedia.org/wiki/Ignaz_Semmelweis#Conflict_with_established_medical_opinions http://en.wikipedia.org/wiki/Ignaz_Semmelweis#Conflict_with_...
- kingkawn 14y agoWhich puts them in the beautiful company of the rest of humanity. Edit: Also Semmelweis was a badass.
- einhverfr 14y agoWe have this interesting idea that modern medicine is what is responsible for greatly extending life expectancy. Semmelweis's work largely showed at least in his day that for women it was the opposite (remember his work started with the question of why midwives had so much lower maternal mortality rates than physicians), and even today, it is probably a distant third behind year-round food supply and modern sanitation.