Sounds like the author's righteousness has worn off and now he regrets not negotiating with Facebook more. To make himself feel like he got something out of it,

Sounds like the author's righteousness has worn off and now he regrets not negotiating with Facebook more. To make himself feel like he got something out of it, he posts a blog about how Facebook is the enemy, and not-so-subtly brags that his creation was wanted for acquisition by Facebook.