I really, really don't like this. It reminds me of the 'social reader' apps on Facebook, except at least those have opt-out capabilities. I admired Quora for

I really, really don't like this. It reminds me of the 'social reader' apps on Facebook, except at least those have opt-out capabilities. I admired Quora for it's very Wikipedia-esque goal of promoting knowledge at a level of personal discourse. This seems ... alien to that goal, and I don't understand how it enhances the core experience of Quora -- reading interesting questions, writing interesting answers.