[The Prius] has a distinct look, I suppose Prius buyers like to be recognized as someone who cares about the environment. http://www.cnwmr.com/nss-folder/autom

[The Prius] has a distinct look, I suppose Prius buyers like to be recognized as someone who cares about the environment. http://www.cnwmr.com/nss-folder/automotiveenergy http://www.cnwmr.com/nss-folder/automotiveenergy http://www.cnwmr.com/nss-folder/automotiveenergy/DUST%20PDF%20VERSION.pdf http://www.cnwmr.com/nss-folder/automotiveenergy/DUST%20PDF%... [PDF] a strong reason for selecting a hybrid is the distinctive "styling" or styling ques it projects or has. Insight buyers and Prius owners list this as a highly critical reason for making the particular selection. This also a likely reason the Ford Escape and Honda hybrids seem to be languishing. It simply can't be identified easily as a hybrid and for the premium paid it lacks instant recognition. If that sounds somewhat cynical, consider the following graph. Among the choices given to hybrid owners was "Makes a statement about me." Fully a third of owners give this as their first or second reason for making a hybrid acquisition. And without the styling cues, the statement is less than clear at first glance.