3 ms·

Ask HN: Better to have separate names for the company and SaaS, or one for both?

• ano-ther 2y ago
  One. Building a brand is hard enough and at least in the beginning you don’t want to get distracted (and confuse others) by ”we are from $company, you know the ones making $productWithATotallyDifferentName“. Later you can then rename your holding to Alphabet or Meta.
  • chairmansteve 2y ago
    Agreed. I work for a company that has separate names. Confuses customers and prospects.
  • 3Samourai 2y ago
    Yeah, it’s what I thought at first, but a VC suggested the two names for easier scalability. That’s why I’m asking HN.
    • mmonaghan 2y ago
      Easier to scale what? Also did they elaborate on how having two names would make that easier?
      • 3Samourai 2y ago
        He said it will be easier in the future to add new tools, like ByteDance with CapCut and Adobe with Photoshop.