I tend to agree. It makes me think that a project is more interested in optics / following trends and is likely overstating things. Instead of "Blazing Fast",

I tend to agree. It makes me think that a project is more interested in optics / following trends and is likely overstating things. Instead of "Blazing Fast", just show a chart showing you are better per core than XYZ. Instead of "fearless concurrency", show that you are better at utilizing system resources than XYZ.