Some projects die continually because there is no "buy in" not because the project is the incorrect path. The advice on how to get the buy in seems reasonable

Some projects die continually because there is no "buy in" not because the project is the incorrect path. The advice on how to get the buy in seems reasonable and probably can be adapted or tweaked depending on the specific circumstances. I think the author is trying to get us out of the confrontation of "exact same initiative you're trying, in the exact same conditions, multiple times. With the same results." and more on the way of getting those employees on board with understanding what pitfalls caused the original plan to fail. Looking through these examples with the employee lens I can see some of that in myself and can also see how that is not productive.