The proximate cause was that the owners didn't put in enough money to keep the site good. The ultimate cause is that there isn't much money to be made advertisi

The proximate cause was that the owners didn't put in enough money to keep the site good. The ultimate cause is that there isn't much money to be made advertising to techies, so it's not worth spending much on. It's surprising how little money there is in advertising to a tech audience, considering that we buy a lot of discretionary stuff personally and influence many billions in corporate IT spend. But the only tech sites that manage to make a few bucks on advertising are product review sites or shallow mass-market journalism like Wired. There's a lot of money to be made if you can figure out how to monetize a tech audience.