The company goes to some effort to maintain that "we're almost a non-profit" angle though; Jim Buckmaster's "About" page calls himself a communist, for example:

The company goes to some effort to maintain that "we're almost a non-profit" angle though; Jim Buckmaster's "About" page calls himself a communist, for example: http://www.craigslist.org/about/jim_buckmaster http://www.craigslist.org/about/jim_buckmaster Like it or not, Craig is basically the brand identity for Craigslist. It's going to be awfully hard for Craigslist to separate themselves meaningfully from Craig. The more discordance there is between the two, the worse it is for their brand image, whatever the motivation.