There are several reasons to do a kick-starter rather than going with one of these partnerships: 1) Funding is non-dilutive 2) You build a loyal developer base

There are several reasons to do a kick-starter rather than going with one of these partnerships: 1) Funding is non-dilutive 2) You build a loyal developer base earlier, someone who has paid for early access to the product is much more likely to develop on it and give you valuable feedback 3) Start to build your brand 4) Test marketing strategies and pitches