Even if Apple were to introduce 15 different display sizes, which isn't really likely, who says they have to show you every single one in the store. What sets a

Even if Apple were to introduce 15 different display sizes, which isn't really likely, who says they have to show you every single one in the store. What sets an Apple television apart from the rest is the interface and the software. You need maybe one or two models in store to showcase that. People know how big a TV is, they have these things called tape measures that they use to find out how big something is.