4 ms·

You’re making the mistake of believing that people choose B2B SaaS purely on the basis of price and features. While those are a component, reputation, marketing

You’re making the mistake of believing that people choose B2B SaaS purely on the basis of price and features. While those are a component, reputation, marketing, and an effective sales force are far more important.

colesantiago 2y ago
And so do the collective people who worked on the competing SaaS have all of those skills as well to use to their advantage. Just say you've worked at Google, Microsoft, Intel, etc, 300 years of collective experience. S4 Capital famously won contracts away from WPP even though WPP had a long standing reputation and marketing prowess.
AznHisoka 2y ago
This. It would take a lot for me to switch over to a cheaper provider especially if it was something mission critical. It’s way too risky. On the other hand, if it wasn’t mission critical (let’s say replacing my todo list tracker), then I wouldn’t even consider replacing it because it’s not critical, and it’s not expensive. Why should I waste my time replacing it with something a bit cheaper? So it’s a catch 22
- colesantiago 2y ago
  Until your existing provider jacks up prices 20x because they know you won't move.