As part of cost-cutting efforts, the U.S. government outsourced military logistics and supply chain management to private contractors like KBR (Kellogg Brown &

As part of cost-cutting efforts, the U.S. government outsourced military logistics and supply chain management to private contractors like KBR (Kellogg Brown & Root, a Halliburton subsidiary). Instead of the military running the system at cost, private companies added profit margins, and the price of everyday goods—including soda—increased significantly. KBR and other contractors billed the government enormous sums for logistics and operations, including running dining facilities, supply chains, and retail operations. Reports showed waste, overcharging, and inefficiencies, with some contractors billing the U.S. military $45 for a six-pack of soda in extreme cases due to inflated supply chain costs.