> that large businesses constantly competed by other businesses and either Not exactly. Ideally, you want to use market and persona segmentation to develop a p

> that large businesses constantly competed by other businesses and either Not exactly. Ideally, you want to use market and persona segmentation to develop a partial oligopoly. The nature of sales cycles and the fact that only a minority of organizations (F1000) represent the majority of spend, means that you essentially have 2-3 large players in an single segment, and maybe a couple smaller players that will eventually be acquired.