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The key is the "discoverability". App stores are easier to reach prospects than the web because users already know where to go to install a new app... That is

The key is the "discoverability". App stores are easier to reach prospects than the web because users already know where to go to install a new app... That is more difficult on the web unless you have a very niche app (users are looking for your solution).

oDot 2y ago
But aren't app stores are too saturated to the point where it's not much easier to discover apps compared to websites?