> People care about the things that are causing trouble for them. You can promise to fix their problem and then not fix it, but if there's nothing they need fro

> People care about the things that are causing trouble for them. You can promise to fix their problem and then not fix it, but if there's nothing they need from you then there's nothing to promise them. But that sounds like you're saying the solution is to just fix all problems. That's never going to happen. There will always be problems of some sort, which means there can always be someone claiming to have solutions.