So, put a fresh coat of paint on a product that failed miserably? Why is that a good idea? They didn't pay for the data and SEO linking, they paid for the name

So, put a fresh coat of paint on a product that failed miserably? Why is that a good idea? They didn't pay for the data and SEO linking, they paid for the name and buzz in the media. In my opinion they are not using the old data on purpose, they don't want to have anything in common with the v4 at all. It's not modified Digg, it's a completely new Digg. This is how I'm reading their message.