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Personal recs from trusted people outweigh paid ads. Studios get free promotion that outperforms algorithmic placement. Facebook and Google may want more adver
by walterbell 2y ago
Personal recs from trusted people outweigh paid ads. Studios get free promotion that outperforms algorithmic placement.
Facebook and Google may want more advertising, but that's not Apple's core business. TikTok has BookTok, FilmTok and MovieTok communities, https://en.wikipedia.org/wiki/BookTok https://en.wikipedia.org/wiki/BookTok
> #BookTok had been viewed over 200 billion times on TikTok with about 60 billion videos.. There are many articles that discuss how BookTok has changed reading for younger people and impacted the publishing landscape.. Another popular aspect of the community culture in BookTok is the open discussion and the idea that users are reading the books together
- benoau 2y agoThese views come from an algorithm shoveling it down everyone's throat based on ByteDance' preference, according to some very convincing accusations on that subject. And the most common way to "skip" the algorithm is paying TikTok to advertise your video and Meta and Twitter to promote your link.
- redwall_hp 2y agoThere's even a whole ecosystem of paid pitches to people who curate large public Spotify playlists. And the people who listen to those playlists are the trendsetters that the algorithmic fluff picks up on later.