3 ms·
an aside: > A friend of mine spent years developing a product no one wanted because he convinced himself he was seeing something the market didn’t there was a
by davydm 2y ago
an aside:
> A friend of mine spent years developing a product no one wanted because he convinced himself he was seeing something the market didn’t
there was a product like this that flopped completely back in the 50s: cake mix; turns out, the secret to making it work was simply removing the dried eggs and milk from the mix and making the user add them - now, Great Success
for all you know, he _is_ onto something, and just ahead of his time; however, there's also a rational discussion that people should have with themselves when the thing they're trying to do isn't working right now - pivot to something that is, and put that idea on the back burner
- toxaco 2y agoI love that insight! I’ve always wondered about those cake mixes...why make people add eggs and milk if it's supposed to be complete? Haha, but it makes sense; it gives that "chef" feeling and a sense of involvement. Maybe my friend was ahead of his time, but I also wonder if it was more about emotional blind spots. It’s easy to convince ourselves that we see something others don’t, even when the signs suggest otherwise. Have you ever found yourself in a similar situation?