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Does Firefox download information about every ad that advertisers have paid for, and then match against local data to decide which ad to serve? If not, when it
by ummonk 2y ago
Does Firefox download information about every ad that advertisers have paid for, and then match against local data to decide which ad to serve?
If not, when it queries to find out which ads to serve, what data does is sent with that query (or prior to that query)?
- mmooss 2y agoFirefox has done a lot of work on these problems. I don't have it in front of me, but they described in detail what they do.
- account42 2y agoI'm sure the internet police's thorough investigation into themselves has shown they are doing nothing wrong.
- mmooss 2y agoI don't know what that's based on or means, but they do have the mission of protecting privacy and this would be a core contribution to that: https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/advertising/
- ummonk 2y agoI haven't been able to find any documentation of this, other than "we acquired Anonym, which claims to send the data to trusted execution environments".
- mmooss 2y agoThey've been working on it since long before Anonym. First three links from my search: https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/foundation/annualreport/2024/article/a-privacy-first-solution-that-meets-advertisers-needs/ https://www.mozilla.org/en-US/foundation/annualreport/2024/a... https://www.mozilla.org/en-US/advertising/principles/ https://www.mozilla.org/en-US/advertising/principles/