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On your device: "Interests: Candles, Wooden Sculptures, Underwater Basket Weaving" Advertiser: "Show this to users who like Candles." Mozilla: "OK" That's pr
by devmor 2y ago
On your device: "Interests: Candles, Wooden Sculptures, Underwater Basket Weaving"
Advertiser: "Show this to users who like Candles."
Mozilla: "OK"
That's pretty standard and can be used to track people on the advertiser's side still, depending on how the ad itself is served and how clicks on the ad are processed.
- ummonk 2y agoDoes Firefox download information about every ad that advertisers have paid for, and then match against local data to decide which ad to serve? If not, when it queries to find out which ads to serve, what data does is sent with that query (or prior to that query)?
- mmooss 2y agoFirefox has done a lot of work on these problems. I don't have it in front of me, but they described in detail what they do.
- account42 2y agoI'm sure the internet police's thorough investigation into themselves has shown they are doing nothing wrong.
- mmooss 2y agoI don't know what that's based on or means, but they do have the mission of protecting privacy and this would be a core contribution to that: https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/advertising/
- ummonk 2y agoI haven't been able to find any documentation of this, other than "we acquired Anonym, which claims to send the data to trusted execution environments".
- mmooss 2y agoThey've been working on it since long before Anonym. First three links from my search: https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/advertising/ https://www.mozilla.org/en-US/foundation/annualreport/2024/article/a-privacy-first-solution-that-meets-advertisers-needs/ https://www.mozilla.org/en-US/foundation/annualreport/2024/a... https://www.mozilla.org/en-US/advertising/principles/ https://www.mozilla.org/en-US/advertising/principles/