For a coffee chain to go from $1m to 20 they'd need to sell a lot more coffee. There might be quality or indie-ness issues but as a whole, their customers get m

For a coffee chain to go from $1m to 20 they'd need to sell a lot more coffee. There might be quality or indie-ness issues but as a whole, their customers get more coffee. Investors see a good chance of turning Facebook into a $100b company. Even if it's a poor chance (say 25%) its worth pursuing. For users, this gamble pays nothing. Facebook doesn't have to serve more users or serve them any better to make that move. Users are not going to like it. They get the downside and none of the upside.