> A/b testing, using usage metrics to drive decisions, customer development, lifecycle email marketing Yes, but I've been pleasantly surprised at the clueyness

> A/b testing, using usage metrics to drive decisions, customer development, lifecycle email marketing Yes, but I've been pleasantly surprised at the clueyness of of more than a few big-name clients recently. > Or for more dev focused stuff, unit tests, Selenium ("the best technology that I'll never use"), code reviews as a routine practice, reproducible server setup/deploys, etc. For deployments at least I've been blown away by the range of configurations I've seen. Everything from "git push heroku master" to "ssh into these three machines, run svn up, restart apache, merge dev couchdb to live, copy paste these 80 sql patches out of a file into the terminal, sacrifice a hamster to Amon Ra and cross your fingers."