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I think starting out, every potential pageview is worth fighting for. Facebook provides the potential for broader distribution, as does Twitter, email and othe

by dmor 14y ago

I think starting out, every potential pageview is worth fighting for. Facebook provides the potential for broader distribution, as does Twitter, email and other socially connected technology. Plus its free to use and startup founders generally already hav a network to leverage in those places. For option C - you could already have an auto reply email all set to go and trigger as soon as people sign up (drip campaign) style. I tried to pick things I knew companies could do for the first time around, but maybe I need to raise the bar with regard to having email already working and a lead processing flow in place. Do you think that is really crucial at this early point? I agree - this isn't high quality traffic, its transient registrations

patio11 14y ago
Yes, you should certainly be sending folks a welcome email, but additive to the welcome email there are probably some high value targets signing up who would justify a personal contact, right? "james.smith@example.com" <-- automatic welcome email "james.smith@nytimes.com" <-- automatic welcome email + CEO quickly tells James that he enjoyed that article on the whatever and that if James has any questions he'd, oh, be happy to hop on a call or whatnot. You can even heuristically figure out who the high-value targets are likely to be and forward that directly to the people who would be writing that email. That's also five minutes of work if you know names, email addresses, or domains corresponding to folks you know you'd like to talk to. But, since you're unlikely to get a bazillion registrations on day one, simply tailing (or having someone sitting in MailChimp and refreshing every 5 / 15 minutes) with a visual inspection is likely to catch enough value to make it worthwhile.
- WadeF 14y ago
  I can definitely vouch for getting value out of simply tailing a log of new signups or just refreshing our admin of signups every few when we were collecting a lot of email address. The ones that look valuable stick out like a sore thumb and emailing them custom content is way more useful than generic gmail accounts.

by dmor 14y ago

patio11 14y ago

Yes, you should certainly be sending folks a welcome email, but additive to the welcome email there are probably some high value targets signing up who would justify a personal contact, right? "james.smith@example.com" <-- automatic welcome email "james.smith@nytimes.com" <-- automatic welcome email + CEO quickly tells James that he enjoyed that article on the whatever and that if James has any questions he'd, oh, be happy to hop on a call or whatnot. You can even heuristically figure out who the high-value targets are likely to be and forward that directly to the people who would be writing that email. That's also five minutes of work if you know names, email addresses, or domains corresponding to folks you know you'd like to talk to. But, since you're unlikely to get a bazillion registrations on day one, simply tailing (or having someone sitting in MailChimp and refreshing every 5 / 15 minutes) with a visual inspection is likely to catch enough value to make it worthwhile.

WadeF 14y ago
I can definitely vouch for getting value out of simply tailing a log of new signups or just refreshing our admin of signups every few when we were collecting a lot of email address. The ones that look valuable stick out like a sore thumb and emailing them custom content is way more useful than generic gmail accounts.