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If they've pioneered such technologies, they aren't using them. Their Privacy Notice enumerates many types of data that Mozilla collects and passes along to "pa

If they've pioneered such technologies, they aren't using them. Their Privacy Notice enumerates many types of data that Mozilla collects and passes along to "partners"/advertisers. For example: > Mozilla collects technical and interaction data, such as the position, size, views and clicks on New Tab content or ads, to understand how people are interacting with our content and to personalize future content, including sponsored content. This data may be shared with our advertising partners on a de-identified or aggregated basis. There's a lot of tracking data that does leave the user's computer, and Mozilla is trying to justify it by assuring us it's sufficiently anonymized and aggregated—assurances they would not need to make if the data wasn't changing hands. It's also silly to suggest that targeting advertising without tracking users needs to be "pioneered". It's obvious that Mozilla could have the browser download this month's list of sponsored search keywords and have the browser check search strings against that list, without going off-device. There's no innovation required to implement that. All the attempted innovation is focused on how to exfiltrate data in a form that they can get away with selling.

mmooss 2y ago
> There's a lot of tracking data It's meaningless data to you: It doesn't say what you click on, just where and how big the ads are, and how many times you click. It doesn't identify you or reveal anything about you, except that you clicked on some unknown ads. > It's also silly to suggest that targeting advertising without tracking users needs to be "pioneered". It's obvious that Mozilla could have the browser download this month's list of sponsored search keywords and have the browser check search strings against that list, without going off-device. These are the words of someone who hasn't done it. Look at the article; what advertisers want and what the privacy-destroying competition does is much more sophisticated than what you describe. For example, Anonym also has technology that allows ad platforms and advertisers to securely share encrypted impression and conversion data within a trusted execution environment for attribution, causal lift measurement and lookalike modeling. (A trusted execution environment is the secure area of a main processor where code can be run safely and in isolation.) To be fair, the major ad platforms have long offered attribution and measurement solutions, Mudd said. “But they required the data to come into their system,” he added. “In this world, that doesn’t have to happen.”
- wtallis 2y ago
  > It's meaningless data to you: It doesn't say what you click on, just where and how big the ads are, and how many times you click. It doesn't identify you or reveal anything about you, except that you clicked on some unknown ads. I'm not sure what you mean by "meaningless data to you". Obviously, the data Mozilla is collecting, aggregating, and selling is meaningful to the buyers. And you're straight up lying about the extent of the data, directly contradicting Mozilla's Privacy Notice. > Look at the article; what advertisers want and what the privacy-destroying competition does is much more sophisticated than what you describe. Obviously? What I was describing was how it's possible to target an advertisement without doing any user tracking. What the advertisers want to do and are doing is tracking users as much as they can get away with. And that includes the ad tracking company Mozilla bought.
  - mmooss 2y ago
    > you're straight up lying You are going too far in your 'pile on Mozilla' performance.
- account42 2y ago
  > It's meaningless data to you I decide whats meaningless to me. Not you. Not mozilla.

mmooss 2y ago

> There's a lot of tracking data It's meaningless data to you: It doesn't say what you click on, just where and how big the ads are, and how many times you click. It doesn't identify you or reveal anything about you, except that you clicked on some unknown ads. > It's also silly to suggest that targeting advertising without tracking users needs to be "pioneered". It's obvious that Mozilla could have the browser download this month's list of sponsored search keywords and have the browser check search strings against that list, without going off-device. These are the words of someone who hasn't done it. Look at the article; what advertisers want and what the privacy-destroying competition does is much more sophisticated than what you describe. For example, Anonym also has technology that allows ad platforms and advertisers to securely share encrypted impression and conversion data within a trusted execution environment for attribution, causal lift measurement and lookalike modeling. (A trusted execution environment is the secure area of a main processor where code can be run safely and in isolation.) To be fair, the major ad platforms have long offered attribution and measurement solutions, Mudd said. “But they required the data to come into their system,” he added. “In this world, that doesn’t have to happen.”

wtallis 2y ago
> It's meaningless data to you: It doesn't say what you click on, just where and how big the ads are, and how many times you click. It doesn't identify you or reveal anything about you, except that you clicked on some unknown ads. I'm not sure what you mean by "meaningless data to you". Obviously, the data Mozilla is collecting, aggregating, and selling is meaningful to the buyers. And you're straight up lying about the extent of the data, directly contradicting Mozilla's Privacy Notice. > Look at the article; what advertisers want and what the privacy-destroying competition does is much more sophisticated than what you describe. Obviously? What I was describing was how it's possible to target an advertisement without doing any user tracking. What the advertisers want to do and are doing is tracking users as much as they can get away with. And that includes the ad tracking company Mozilla bought.
- mmooss 2y ago
  > you're straight up lying You are going too far in your 'pile on Mozilla' performance.
account42 2y ago
> It's meaningless data to you I decide whats meaningless to me. Not you. Not mozilla.