Most people do more than 1 pageview- Also, multiple ads per page = multiple ad impressions. So while he only has 1m uniques a day, that could be 1.5 visits pe

Most people do more than 1 pageview- Also, multiple ads per page = multiple ad impressions. So while he only has 1m uniques a day, that could be 1.5 visits per user (a unique could covert 10 videos and would only be counted once) so guesstimate 1.5 visits per unique So now we are at 1.5m impressions a day. Now, lets count in we assume 3-5 pageviews per visit. So, on the low end thats 4.5m impressions a day. He has multiple ad units, you counted two. So now we are at 9m impressions per day / 270m per month Makes things much more sane. Also, I went on the low end of numbers. Its more likely he does well over those numbers.