Unlike WebMD, Healthline doesn't seem to be losing traffic: https://www.semrush.com/website/healthline.com/overview/ https://www.semrush.com/website/healthline.

Unlike WebMD, Healthline doesn't seem to be losing traffic: https://www.semrush.com/website/healthline.com/overview/ https://www.semrush.com/website/healthline.com/overview/ I don't know what differentiates them since the content is apparently similar but I suspect a lot of websites like this will diversify their distribution channels and pivot accordingly.