I don't understand why killing a "brand" you own is so important. Just repackage the existing product you mean to keep around and call it something else. How ma

I don't understand why killing a "brand" you own is so important. Just repackage the existing product you mean to keep around and call it something else. How many other industries are ruled by rebranded bullshit that does what they used to and now overcharge by factor X? Stop killing, make zombies work.