>The description here is suggesting that Firefox are still committed to never doing that or anything similar. This runs into what I'm calling the "who ordered

>The description here is suggesting that Firefox are still committed to never doing that or anything similar. This runs into what I'm calling the "who ordered that" problem, because this represents a retreat from a stronger commitment to privacy, and is not a conception of privacy that anyone was asking for, or that satisfies anyone who is concerned about privacy. I don't want my interest in sci-fi to be made to conflict with my preference from buying locally, and influence campaigns urging me buy books through Preferred LArge Retailer and pushing me toward that clash are a problem whether the data powering them is personal or fed into an abstracted anonymized group. And depersonalized profiling that "knows" I can be sorted into a specific "type of guy" bucket may involve learning things about me that I don't want to be inputs into marketing. They can still, for instance, make inroads into judgements about things like self esteem (e.g. colognes and beauty products), financial precarity, and can work to socialize groups into consumerist self-conceptions. They probably can be used to make inroads into classic forms of privacy violations like "looking to buy a home" or "trying to get pregnant" or other such aspects of identity that I don't want marketing to touch.