I think your Timeline analysis is spot-on but I don't think it is the cause for the difference in acquisition prices. BM seems more focused on big brand/Fortun

I think your Timeline analysis is spot-on but I don't think it is the cause for the difference in acquisition prices. BM seems more focused on big brand/Fortune 500 customers with a big focus on analytics. From what I read they were making a lot of money too. Wildfire seemed like more of a SMB tool.