> What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no l

> What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? Lately, they've been sending emails offering $2-500 Amazon gift cards for short sales calls. Some follow through. I'm not helping their KPIs though.