While branding System1 an adtech company is correct, its bread and butter [at the time] was search aggregation and in effect contextual advertising (System1 did

While branding System1 an adtech company is correct, its bread and butter [at the time] was search aggregation and in effect contextual advertising (System1 didn't want to deal with PII). The ownership made a lot of sense, and of course having a view inside the company, I could see how everything worked. It was impossible to get that point across, especially as S1 wanted to have the final say on what was said. A lot of heartache all across the board could've been saved by just being able to say things as a matter of fact. But unfortunately people jump to conclusions, don't have good faith discussions and loved just get involved in internet drama.