Skype for Business, which was really just a rebranding of Microsoft Lync, destroyed the Skype brand. But it also indirectly damaged both variations. Skype for

Skype for Business, which was really just a rebranding of Microsoft Lync, destroyed the Skype brand. But it also indirectly damaged both variations. Skype for Business became less of a “business” software like Lync was. So unlike Lync, which was fairly spartan but information dense, Skype for Business added a ton of white space, colors, icons, etc making it less efficient and less serious than Lync. At the same time, Skype itself became purely consumer and went way down that route, focusing more on Temu like animation gimmicks than actually being a communication tool for friends and families.