If I had to guess, I think the big reason that never took off is that no one can agree on the standard and everyone wants money on the edges, and won't agree wi

If I had to guess, I think the big reason that never took off is that no one can agree on the standard and everyone wants money on the edges, and won't agree with each other. So, instead, we get companies like the New York Times thinking they're worth, what, $20/mo, per person, all by themselves?