Alex [...] was frustrated then that the reporter hadn't wanted to hear about anything except the carbon emissions caused by Google searches. Which, in typical r

Alex [...] was frustrated then that the reporter hadn't wanted to hear about anything except the carbon emissions caused by Google searches. Which, in typical reporter fashion, he then proceeded to present in the most simplistic and controversial way. There are people who know how to talk to reporters. It is an established art that is taught to political activists. http://www.google.com/search?q=%22how+to+talk+to+reporters%22 http://www.google.com/search?q=%22how+to+talk+to+reporters%2... It is not necessarily the fault of reporters that their published articles are predictably sensationalist. They are controlled, and edited, by editors. Editors are, in turn, controlled by distributions of media-consumers. Consumers control editors control reporters.