If it's the board that makes that decision, it's the board that holds responsibility for it. Nobody said anything about a specific person at Apple doing anythin

If it's the board that makes that decision, it's the board that holds responsibility for it. Nobody said anything about a specific person at Apple doing anything, just Apple as a company. Would they? Of course not, but the question was what else could they do, and this is something they could (and if their fundamental motive wasn't purely profit above all else, perhaps should) do.