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Meta (like Google) doesn't make money from your clicks, it makes money selling advertisement slots to companies that want your clicks and impressions. That's t
by marginalia_nu 2y ago
Meta (like Google) doesn't make money from your clicks, it makes money selling advertisement slots to companies that want your clicks and impressions.
That's the point that allows advertisements to be so woefully mis-targeted: Meta doesn't as far as I understand make more money because an ad leads to actual sales.
- spiderfarmer 2y agoMeta and Google absolutely make way more money if campaigns are effective, because the advertisers will continue throwing massive amounts of money at them. Once the effectiveness subsides, things will go downhill fast. That’s the main reason Google bought Urchin analytics back in the day, to make sure website owners could measure the effectiveness.