Remember, average CTR's don't really indicate much - it depends entirely on what you are running. For the direct response ads I've been running, each campaign

Remember, average CTR's don't really indicate much - it depends entirely on what you are running. For the direct response ads I've been running, each campaign has a totally different average. One product has a 0.02% CTR average over 3 years and ~200k spent, another has a 0.155% CTR over 1 year and ~45k spent. Different messages garner different responses, so take the typical FB CTR with a grain of salt :)