I wouldn't call it a point of diminishing returns, more of a point of plateauing returns. Yet I don't think a lot of companies want to admit this and companies

I wouldn't call it a point of diminishing returns, more of a point of plateauing returns. Yet I don't think a lot of companies want to admit this and companies can still compete against each other so increasing market share is a path towards more revenue. Truly revolutionary products that change a market are rare, like the iPhone. VR was never going to be something like that, there's too many negative factors for widespread adoption. Maybe AI is one of those revolutionary things (hard to know when we're in its infancy) but it feels like AI is more along the lines of not a product itself but a supporting cast member. Much like the search engines of the 00's and all the spin off search engine companies not named google. Using their products by themselves wasn't going to leapfrog a company ahead of everyone else, it sort of became something every company needed to have. So now every single application out there has a search box. In a few years time, every app/company site will have some AI bot being used in some way. Contrasting AI with search does make me wonder if we're in a bubble of some kind.