2 ms·
Meta makes money hand-over-fist (Mainly from FB and Insta) because: 1. Internet advertising works. I don't click on ads either, but other people do. 2. Social
by snovymgodym 2y ago
Meta makes money hand-over-fist (Mainly from FB and Insta) because:
1. Internet advertising works. I don't click on ads either, but other people do.
2. Social media feed advertisements happen to be pretty effective, and the average person is more receptive to them than other formats, e.g. a YouTube ad that interrupts the video they're trying to watch or a popover ad that blocks an article they're trying to read.
3. Meta has a very mature product for businesses to show ads in a targeted fashion. Half the world's population uses some Meta product every day, so the reach is unparalleled.