> the promises the Trump campaign made were highly segmented and targeted, in ways that are not obvious from a national or international media perspective beca

> the promises the Trump campaign made were highly segmented and targeted, in ways that are not obvious from a national or international media perspective because that media perspective was dominated by what Trump says. (And since Trump voters don't listen to the words, they listen for the tone -- the shared anger and the feeling of being heard -- they will often "listen past" anything Trump says that directly contradicts the campaign outreach) interesting perspective; I hadn't really thought about the MAGA being more concerned with Trump's tone than his actual words. Makes a lot of sense.