Well, part of the reason the swimmers are wearing headphones is that they got them free: http://www.billboard.biz/bbbiz/industry/branding/beats-by-dre-causes-ma

Well, part of the reason the swimmers are wearing headphones is that they got them free: http://www.billboard.biz/bbbiz/industry/branding/beats-by-dre-causes-marketing-controversy-1007708552.story http://www.billboard.biz/bbbiz/industry/branding/beats-by-dr...