I like these commercials. I can see why others might dislike them but I would much prefer to see these during the commercial break than Apple's more famous spot

I like these commercials. I can see why others might dislike them but I would much prefer to see these during the commercial break than Apple's more famous spots. The "I'm a Mac" spots were arrogant. They flared rivalry and caused Mac vs PC flame wars to increase in intensity. And now-days with IBM contributing consider open source man power the 1984 spot is ironic. These new commercials are mellow, fun, and maybe a bit bland. They no longer position Macs as a social signal but rather as a quality computer. Which is the correct tactic for Apple to take when targeting the larger computer market.